The Jabberwocky Soliloquy

What Makes A Street Food Vendor?

by Flic Luxmoore | Wednesday, February 19, 2014 | Street Food, Street Food Theory, The Business of Catering

For the last few weeks I have been working through applications to join our collective, Scoff. One of he questions we ask in the application form is “Why did you get into street food?”. There isn’t a right answer, but we were curious to see what...

Scoff at the Cask and Bottle, Leamington Spa

by Flic Luxmoore | Wednesday, January 29, 2014 | Scoff

Not that we want to overload everyone with exciting news, but seeing as we are now launched it makes sense to keep the momentum going. This time we have let Scoff break the news, but that doesn’t mean I can’t get excited about it and tell you how all this...

Scoff Street Food Collective

by Flic Luxmoore | Wednesday, January 22, 2014 | Scoff, Street Food

Big news. Really big exciting news. Really big really exciting news that would warrant capital letters if I were that way inclined. We have started a street food collective with some of our fellow outdoor chefs. For the uninitiated, a street food collective is an...

The Jabberwocky 2013 in Numbers

by Flic Luxmoore | Wednesday, December 18, 2013 | Food Van Driving, Street Food, The Business of Catering

First, let me begin with a giant thank you. To everyone who bought a toastie, encouraged, helped and guided us through the year. We have two more events left, but this will be the last blog of 2013, as the next two Wednesdays are a little inconveniently sited. I hope...

An Open Letter To Chris White MP

by Flic Luxmoore | Wednesday, December 11, 2013 | Street Food, The Business of Catering

This is a situation in which we cannot possibly be alone. If no one ever brings it up, nothing will change, so if you are in a similar position, and you would welcome a change, please forward, adapt or copy this to your local MP, if the mood takes you. — Dear Mr...

Customer Psychology

by Flic Luxmoore | Wednesday, December 4, 2013 | Other..., Street Food, Street Food Theory

There are conventions in customer psychology that are unspoken but carefully observed, like a code of conduct for street trading which we have noticed sits just below the surface. Once noticed it seems to be everywhere, or perhaps it’s just me. The Invisibility...