Street Food Soliloquy

I’ve been writing the blog for a while now. It started out as a documented process about us starting a street food business, but has since become a whole host of things from a self-help street food start-up guide to a recipe book and my all-purpose soap box for ranting. Mainly, it was my contribution to a world of food, because when we first started out, food was fairly new to me. Writing about things, was not.

So I for a few years I wrote about street food. The blog got bigger, and people started to visit from beyond my friends list. They even started asking questions. I’m a helpful kind of person, so I wrote our current number one most visited page: How to Start a Street Food Business. It contains our collected wisdom on starting and running a UK street food business, believe it or not. People flocked. Which was very kind of them.

Eventually though, the questions started to get sufficiently complicated and, frankly, expansive, that it became clear one single webpage was probably not enough. We would get phone calls asking if we could “just talk them through the process” or lists of questions that would take hours to answer in proper detail. We even had one delightful person who asked me to “just summarize” the blog while I was trying to tell him about it on the phone, rather than letting him bombard me with questions during a family day out. He was, he informed me, a very busy person.

So for the last 18 months I have been working on a new project, which is hopefully a lot more extensive than a single web page. Originally I was going to just chop and paste old blog posts together, but it turns out that was never going to work. Plus it needs a certain amount of editing. The blog is, at a rough estimate, about 121,000 words long, which is a little ungainly in print form. Plus most of that is about tea, anyway.

So I’ve written a whole book about starting a street food business, from the ground up. I have christened it “Street Food Soliloquy”, in honour of it’s online origins. It’s lost a proportion of the waffle, tries to stay on track slightly more than the blog does and is now available in paperback.  Before anyone thinks I have a proper publishing house: pff – I have the magics of the internet instead.

The book tour will be fairly brief, because small Jabberwocky offspring are due any time soon. Luckily the 180-odd pages of book should keep everyone going for the time being. If you still have questions after that, I’ll be happy to deal with them post-partum.

If you are considering buying the book, which is very good if you, please see the book page for more information.