Somewhere between real life and the virtual world there lies the Jabberwocky. Captured in pictures and held fast by words it is arbitrarily defined as the Beast. To think, though, it would take only the slightest of tweaks, the gentlest movement in language, and the Beast would be no more. It happens that today I am back to work on the internet presence of the dear Jabberwocky, as the country reels from yesterdays royal wedding I’m trying to find a corner of Facebook, centre of operations for the “omg the dress was amaaaaaazing” campaign, to attach to the website. What I meant by my introductory sentence is that without the internet, the great green Beast is nothing more than a van.
It is an interesting insight into what the web can do, allowing the creation of something that exists only within cyberspace. I also think that it is a vital part of this or any other business. While the Jabberwocky isn’t actually trading yet, I hope that its web presence is alive and well in anticipation of the day. As a society (myself very much included) we are increasingly internet-reliant. We accept the web-reality as valid and, while not necessarily true, at least vaguely worthwhile. As an example; today I finally caved and linked my last email address into the account that is delivered directly to my phone. I now never have to wait more than half an hour to know I have mail. I’m not happy about this, it just seems sensible. I was also looking for a plumber recently, and only looked at those yell.com entries with a website, I barely even noticed this selection process.
It’s a lesson in web presence, I mused later. I’m not the only one who will ignore the non-online, shunned for absent .co.uks, it happens all the time. On the other hand, most of us are quite forgiving about what constitutes a website. It does not have to be all-singing all-dancing full of fancy intros and loud noises whenever you click something, just as long as it covers the basics. At least I hope that’s the case, or I will have to get onto adding some exciting “plop” sounds to the Jabberwocky.
This blurred reality is a good thing, I think. Especially as (pending a small apocalypse) it’s here to stay. I’m still getting my head around it, and it does take a bit of effort, but I think this virtuality, especially now I’m getting the hang of photo editing, is rather fun. The picture, just in case you were wondering, is currently still a fake – a mock-up for the branding we might be getting. If you were not fooled then touché, I tip my hat to you. Ideally I would love to finish by telling you that Barny was fooled, but he refuses to pander to narrative in a very frustrating way some times.