Advertising is Fun
The internet has made a commodity out of us all, with the that wonderfully hateful word “advertising” lurking around every corner, skittering into every picture, resource or spare square inch and screaming for your attention. The internet is nothing more than another platform to advertise on, and the product, in most cases, is you. For example. The Jabberwocky phone gets a call inviting us to purchase advertising space. The website in question has 14,000,000 unique visitors a month, all of whom would be exposed to our advertising until they submit and click on the link. That’s you, right there, being a product as you browse. You don’t get paid for it, because the website has already paid someone else to optimise their site so that you would...
Heading South for the Winter
If you have just joined us from the Soliloquy, please make yourselves at home and catering yourselves in good hands. If you have not, you should probably share this post on a social media outlet of your choice, because we may be onto some sort of existential time travel, which may or may not make sense further down the page. The Jabberwocky has cultivated itself a modest online presence thanks to your help and some hastily learnt webdesign skills. However one thing it has not achieved is search engine optimisation. This elusive and mysterious phenomenon, hidden inside the walls of a large and brightly coloured organisation that rhymes with moogle, is the one thing that makes the difference between front page and no page. It is the process of convincing a certain...
Bottle Green
In the world of fabric things are done differently to the solid, mechanical world of automotive paint. I will say this in their favour though, they are not nearly as flowery and new-age as wall paint. The Beast, long may it thunder, is bedecked in deep Brunswick green. This colour has a rich history of outraging anoraks (I did my research, feel free to browse this delightful site for further information) and protecting large lumps of metal from the fiercest of British weathers. It’s a colour that drinks ale, wears a flat cap and knows about gardening. Bottle green is its fabric translation. When trawling the net for someone who could make Jabberwocky clothing, this was the option. Fabulous, we can live with that, proceed for a few clicks, swivel some logos...
SEO for fun and profit
Search Engine Optimisation, or SEO for short, is the process of making your website come out in front on search terms relevant to it. It was something I had not really considered, as prior to my expedition into the web I had been of the opinion that Google would automatically select the site that I most needed, and place it on the front page, presumably acquiring this information by means of invasive telepathy. I had just never thought about how Google actually knew what I was looking for. Having once slipped into the murky waters of SEO, which is ominously populated by “crawlers” and “googlebots”, I found that Google webmaster was more than happy to share much of this information with me. It confidently informed me that the most important...
Subscribe
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.