Menus and Prices

This weekend we at Barefoot Festival selling Street Food, and having just spent 4 hours writing the menu I am going to necessarily amuse you all with some exciting facts from that time, because there is simply nothing else in my head right now. Most importantly, I can now draw a passable ampersand. The last few days have revolved exclusively around the pricing, serving and content of our Street Food menu. Key to this whole exercise is that people buy the food, but we have decided to gamble on a fairly risky menu, in the hope that the leisurely folks of the Barefoot Festival will find themselves suitably intrigued and urgently need to give us money. This is what were serving. Have a little look, see if you notice what it mean. If you didn’t notice that...

Tasting the Toasties

I have been talking round the subject of toasties for quite some time, and we have recently finally acquired the means to make them happen and have set about making them great. The first step, as is the tradition, is the tasting. It’s been the cornerstone of Jabberwocky R&D right from the start, and every time we do it the information seems to get better. There are, we found, several crucial factors that could cause problems down the line, corroborated by further research from our survey, the infographic of which is still awaiting my pleasure. It boils down to this: People are wary of new foods, odd foods and unfamiliar foods. Interested, but wary. Once tasted and suitably impressed they are happy to part with cash, but getting through that first...

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